My vice is FICE

Here's a report straight from Salt Lake City's art, fashion & lifestyle shop owned by Laura Hadar, called FICE. The boutique opened April 2008 and is one of SLC's sweetest shop-stops. Today, if you are not living in or cruising through one this major hub of the US snowboard scene, well, there are good news my friend: FICE is now online. Check out their website.

I love going to boutiques. I love going to snowboard shops. When I get the opportunity to go to a snowboard lifestyle boutique in my neighborhood, it's pretty much the best thing ever. FICE has done a great job in a cool building in downtown SLC (It used to be a bike shop.) Being owned by Laura Hadar, it lends an instant "core" vibe, and she's definitely taken what she knows about snowboard-skate streetwear, and with her partner in crime Corey have stocked the store with plenty of hard to find goodies.

Here are some hoodie goodies. Sorry for the phone pics, but that's what a trendspotter has to do on the fly!


Can't go wrong with Married To The Mob - the Most Official Bitches. Check out some hot spring items featured in a previous post.

Nikita Hoodie, Oakley glasses:


Nikita hoodie, Oakley glasses, surrounded by an army of hot kicks:


I honestly don't remember who makes this hoodie, but it's fully embroidered, and very comfy. Ok fashionitas, which brand and model is this:

FICE is a must shop boutique. Learn more about Laura Hadar, Corey and the shop FICE by reading a recent interview by Gavin's Underground.

~Heidi (aka Midget Mafiosa)

Comments

the midge said…
Laura's partner in the venture is Corey Bolo. Corey also DJs in the SLC area, and FICE is known to host some wicked parties featuring local visual artists as well as musical talent.

And I definitely bought that spatter-painted Nikita hoodie. It's my favorite hoodie now!
12.7.09
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